What if you've taken the time to create a marketing plan but now you're so busy servicing your current clients that you're having a hard time keeping on track with your plan?Is it okay to set the plan aside for awhile? After all you've got enough business to keep you busy. And, you're not sure you could handle additional clients right now anyway.While marketing may not seem like a necessary activity when your business is going gang-busters, it's only a matter of time before your lack of marketing starts to impact your business. Staying on top of your "marketing plan" , even when you're busy, ensures you always have a pipeline full of prospects and clients into your business.While you may be busy right now, if you stop marketing for the next three months, you may find yourself high and dry when it comes to clients, because you've stopped the flow.As an independent professional myself, I can totally relate to being too busy to market. It seems the days are never long enough to get everything on my to-do list done. But as a marketing professional I know I can't afford to NOT get my marketing done.So what's a busy gal (or guy) to do?!?Here are 5 suggestions ... these are things I do and recommend to all my clients in my 10stepmarketing System. (1) If you haven't already, create a marketing calendar. Schedule all of your marketing activities in the calendar according to how frequently you planned to do them in your marketing plan.If you planned to do something monthly, enter it on the calendar once each month. Weekly? Enter it four times per month. Do this for every planned activity.(2) Hang your marketing calendar over your desk on a bulletin board or on the wall. Make a habit of looking at it every morning. This way you won't have the problem of "out of site out of mind."I can't tell you how many clients I've had whose marketing plans have ended up in a file folder in a drawer. You're certainly NOT going to grow your business that way!(3) Try incorporating your marketing activities into your weekly and daily to-do list. Enter the activities as to-do tasks in your calendar or PDA just like all your appointments and other business activities.I do this with all my marketing activities. I use Microsoft Outlook and a Pocket PC and it's the only way I know I'll keep myself on track. If something is on my calendar, I treat it like any other meeting or appointment and I do it.For example, every Wednesday, a little notice pops up to remind me to write my weekly ezine. If that didn't happen I'd either be writing it on Monday's at midnight, or it wouldn't get done.(4) Pick one day per month to review your marketing calendar in detail and to look three months ahead. What is coming up that you need to prepare for now? What do you need to transfer into your to-do list or PDA to make sure you don't forget to do it?I usually do this at the end of the month when I'm doing all my month-end work ... things like running sales reports, doing billing, and updating my marketing tracking reports.Make it a habit to review your marketing at the same time you do these tasks. After a few months you won't even have to think about it anymore, it'll become a habit.(5) Consider hiring an assistant or support person to help. If they can take some of the tasks off your plate that really don't require your expertise, it will free you up to focus on what I call "revenue producing activities."These are things like working with clients, creating products and services and marketing. I couldn't believe the difference it made when I hired some help.I didn't think I could afford it, but now I don't see how I lasted so long without help!When you find a way to get back on track with your marketing and you do it on regular basis, it really does become a part of the way you do business.Suddenly it doesn't seem like marketing anymore. It's just what you do to run your business. That's when it becomes effortless.And, that's when you know your business will be continue to be busy and profitable for the long-haul.(C) Copyright 2005 Debbie LaChusa
Do you have an idea or an invention that you would like to get patented?? Are you confused or unsure of what to do to obtain an invention patent? The best place to go to get patent information is through the U.S. Patent Office. This "patent information" is available online at their website at uspto.gov. Here's a step by step guide to how the patent process unfolds. The first step to filing your patent is to determine what kind of patent you need. There are 3 types of patents. The first is a utility patent. A utility patent protects how the new article is used and how it works. The next is a design patent. A design patent protects the way the new article looks. The third is a plant patent which is used to protect asexually reproducing plants that have been invented or discovered. Once you have determined what kind of patent you need, you then start the application process.? The application must be filed with the U.S. Patent Office. The application describes the invention and it must state how to make use of the invention. It should also include why this invention should be protected by a patent. Documents, drawings, and testimonies should be included, along with the application fees. The second step is when the patent examiner does a patent search to be sure your invention is truly new and not a copy of someone else's patent. The patent examiner will communicate with the inventor or the inventor's patent attorney if any questions arise. This part of the patent application process can take some time.The third step is for the patent examiner to decide if the invention is truly unique and therefore in need of a patent. If your invention is unique, you receive a patent. If not, your claim will be rejected and you will have to argue against it.You may go through a "patent attorney" or submit your patent application yourself. Patent attorneys can be found online or in your local telephone book. You may submit applications online electronically at the U.S. Patent Office's website at uspto.gov.Once you have obtained your patent, it will be good for a number of years. Even so, it is possible for other inventors to try to copy your patented idea. Your patent protection is of no use if it isn't enforced.? To help ensure enforcement, you may wish to get the help of an Invention Development Organization (IDO). They will help you to keep your invention safe and to market your product.That's it! There's really not much involved in filing your patent. For resources and other questions you may have see http://patent101.com. With some tenacity and a clever idea, you should be able to get a patent for your invention in just a matter of time.
Every business owner says it; "Do I really need a written contract?" The answer is "YES, YES and YES!" Using a written contract is like buying insurance for your business deals, but much better.What Is A Contract?Simply put, a contract is an enforceable agreement between two or more parties. The contract contains the promises made by the parties to one another, which is legally known as "consideration." These promises define the relationship being undertaken as well as what happens if the business relationship doesn't work out. If one party fails to act according to their promises, then they have "breached" the contract and can be found liable for damages. The damages typically equate to what the non-breaching party would have received if there had been no breach.Oral Contract v. Written ContractYou go to a party with a friend and meet someone interested in your product or service. Eventually, you agree to provide him with 1,000 units of your product in exchange for a discounted price. You have created what is known as an "oral contract." He has promised to order products and you have promised to provide them at a discounted price. Is the agreement worth anything? Unfortunately, the answer is probably no. Why? In most states, oral contracts are not enforceable if they carry an inherent value in excess of $500. Since it is so difficult to establish the terms of an oral contract in a dispute the legal system tries to discourage them. In fact, this legal restriction is generally known as the "Statute of Frauds."Turning back to our example, what if you thought you were going to give a 10 percent discount and he thought it was 20 percent? What if you can't resolve it and he insists you provide the discounted products? You will end up in court with the dispute coming down to which party the judge or jury believes. Are you really willing to take that gamble?With even a simple written contract, you can create a clause containing language that states you will give a 10 percent discount. If the dispute ends up in court, he is asked if his signature is on the bottom, the clause is read and you win. The contract should also contain a clause requiring the "prevailing party" to be reimbursed for their attorneys fees and costs. In short, he has to pay your legal bills as well.An additional benefit to using a written contract is the due diligence element. I realize you will be shocked to learn that there are unethical businesses. In negotiating a contract, very specific requirements are put in writing. What if the other party starts squirming? It may be a sign they are unable to meet their obligations. Might that give you pause before you commit to tying up your inventory? You can save yourself a lot of headaches by discovering this information in advance.In summary, even a simple written contract should be a mandatory bullet in your arsenal. Much like car insurance, you will be glad you have one if a business transaction falls apart.
Many people think operating an online business is good idea to make some extra money or to provide them with a way to work anywhere they want. An online business can be a very lucrative way to make money. A online business can provide you with more income and more freedom with your time.The key to having a successful online business is to find one that you believe in and that suits your style. For instance, if you don't like selling things or contacting people face to face or by phone, then you probably need to choose a online business that does not require these things. If the online business is selling a product that you, yourself would not use, or don't believe in, then it makes it very difficult to make a believable presentation to others.A online business is not going to run by itself, either. Most successful online business entrepreneurs would tell you that their online business got to be successful by working at it, putting in the time and the energy to make it a success. There is no online business that does not require some work. There are, however, some that do not require a large financial investment by you. The best way to find the perfect online business for you is to do some research about the many different online businesses out there. This way, you can feel confident that you have chosen a online business that you will be good at and will generate the income you are hoping for.
Do you want to be a millionaire, no a billionaire??!! This hour? This very minute? I'm sure you know the answer to the question. However I'm sorry to break it to you, but its not going to happen in this world we live in. At least not for 99.999% of us. Good. Now we have established that, in order to be a millionaire or indeed a billionaire you need to work, be smart and work some more. If somebody tells you otherwise you should put a smelly sock in his mouth!It is important that you must also approach any possible internet venture or online money making idea with this level of comprehension. The strange thing Ive discovered that that with most "follow my lead and make money" program, most of it is actually the TRUTH! Yes! The actual Truth! If you follow it step-by-step, word-for-word I can solemnly say that I can guarantee your success. GUARANTEED!!!The bump in the road is, most of it is put in a very simplistic way to make it seem easy, but make no mistake, If you truly want to make money online as a e-business, not a freelancer, you will have to invest a small amount of money (very small compared to brick and mortar businesses anyway) and some time to actually understand the whole process and make use of it work in your favor.Rick Jerk's book is one such book. He provides you with all the tools to actually succeed online, however he gives it to you with a sledge hammer on the head. I'd say at most only 10% of all the people who buy the e-book would actually implement his methods to earn some internet money. This is definitely not Rich Jerk's fault! A lot of people buy these e-books plainly for "Hope", the hope for a better future, but aren't disciplined enough to follow through and put in the hard hours and brain power to see it succeed.So now where are we? Bearing in mind that the path is already set, we need to find out the level of determination that is required for you to actually follow through with these money making steps. If you are determined to make a success of the internet, these e-books will be absolutely INVALUABLE in their ability to show you the way to the Money. Just make sure you have enough disciplinary fortitude to follow through and you will see a very bright end.I have looked through a few e-books, some were worth their weight in gold and some were just rehashed ideas from forums such as http://www.webmasterworld.com. I have identified two invaluable e-books that would bring the true entrepreneur the his/her successful ends providing of course that he/she follows through with the e-books and implements all that is suggested methodsPlease have a look at what I deem to be the best books on the internet in terms of guiding the internet entrepreneur to success at http://www.richjerkscams.com